AdTorrent: Digital Billboards for Vehicular Networks

Advertisements, are the most important source of revenue for some of the biggest Internet-based companies. With vehicular networks poised to become part of the Internet in the near future, this new “edge” of the Internet represents a new frontier that companies will be striving to reach. In this paper we investigate the feasibility of targeted dissemination of ad content in a car network. We present Digital Billboards, a scalable “push” model architecture for ad content delivery. We then propose, AdTorrent, an integrated system for search, ranking and content delivery in this architecture. We evaluate our design using a realistic vehicular mobility model which captures mobility characteristics such as temporal and spatial dependencies and geographic restrictions.